Berkley Frittside Fishing Lure, HD Blueback Herring, 1/3 oz

Whether you are a weekend warrior or a seasoned pro, the Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster Classic. Designed with a classic flat side profile, these lures mimic a variety of species and create the most flash of any Berkley crankbait. With an integrated FlashDisc, the Frittside boasts improved tracking stability, accuracy and true balsa-like action for tough conditions. Ideal for very cold or very hot water less than 10 feet deep. Topped off with Fusion19 hooks, Berkley Frittside lures are sure to impress anglers of all skill levels and attract strikes from sluggish or heavily pressured fish. At Berkley, our process gives anglers the tools and confidence to catch more fish. Failing to catch fish is what motivates us to keep fishing, keep studying, and keep figuring out ways to make all our products the best on the market. Because of this commitment we can confidently say - We've done the science. Now you catch the fish.

• BERKLEY FRITTSIDE FRESHWATER CRANKBAIT: A specialized crank bait lure, the Berkley Frittside features the same proven action that won David Fritts the Bassmaster Classic.
• ENTICING ACTION: Designed to deliver tight balsa-like thumping actions, the Frittside is ideal for tough conditions when fish are sluggish or heavily pressured.
• CLASSIC FLAT SIDE PROFILE mimics a variety of species and creates the most flash of any Berkley crankbait. Integrated FlashDisc improves tracking stability and accuracy.
• SHARP AND STOUT FUSION19 HOOKS: Equipped with sticky sharp Fusion19 hooks for easy penetration and great holding ability even in the toughest fights. Casts well even on bait casting set ups.
• PRODUCT SPECIFICATIONS: Lure Size: 1/3 oz, 2.25in | 6cm. Color: HD Blueback Herring. Hook Size: 6. Number of Hooks: 2.
• PREMIUM COLOR SELECTION: To match the hatch, there are a variety of high-quality forage matching colorways to choose from based off of fishing preferences and environments.
• PRO DESIGNED: Created in collaboration with legendary crankbait angler and designer David Fritts, the Frittside crankbait is perfect for very cold or very hot water less than 10 feet deep.
• OUR STORY: The Berkley story involves hard work and investigation leading to expected success. The research and development that goes into our products results in innovative fishing gear with one purpose: to help you catch more fish.