Introduction to the Global Auto Industry and Dealership Management

An introduction to the auto industry with emphasis on the retail side of the business. The book's focus is on managerial and marketing concepts, not the technical side of cars as machines. Suitable for individuals contemplating a career in automotive retail or anyone looking to learn more about a business model that provides employment opportunities to more than a million people in the U.S. and additional millions around the world. The principles involved are relevant to the distribution of other products which rely on similar business models, such as motorcycles, recreational vehicles, farm equipment, construction equipment, boats and more. Chapters include: 1. The Global Auto Industry 2. The Automotive Marketplace: B2C 3. The Automotive Marketplace: B2B 4. Dealership Management: Franchise Relationships 5. Dealership Management: Financial Considerations 6. Dealership Management: Variable Operations 7. Dealership Management: Fixed Operations 8. Into the Future 9. Glossary The author is a forty-year veteran of automotive retail (both manufacturer and dealership perspectives) with teaching credentials at universities in the United States and the People's Republic of China. Read more